via fastcodesign.com This is genius.
I don’t want customers who don’t get me. Why try to change the minds of people who don’t believe what I believe? Why not exert that energy delighting people who do? Last week at a business luncheon, I heard a great story from my colleague. We’ll call him Joe, but that’s not his real name. Joe’s story illuminated a speck of truth tucked away in the musty corner of a dark old attic. First, the story. Joe’s an account manager. He’s a warm, straightforward guy, too. His company believes that successful companies succeed for all their stakeholders, and Joe believes that wholeheartedly. A few years ago, though, Joe found himself with a client who didn’t believe what Joe’s company believes. This client believed that the only stakeholders who mattered were their board and their executive management. Customers, employees, partners, vendors were cogs, easily scrapped and replaced. Joe was miserable trying to do right by a client whose core values Joe found
I should have written this post ages ago. I owe the author. No, John Locke has never intentionally done anything for me that I know of. Not consciously, anyway. Instead, John Locke has shown me how to be a better . . . person. You might think John’s a self-help writer, or maybe he writes about faith. Nope. John Locke writes action novels, and great ones. He develops some awesome characters, especially the hero of his action novels, Donovan Creed. Creed is an anti-terror assassin, but, no, John Locke isn’t teaching me to kill. John Locke’s teaching me to love people more. Seriously. The reason John Locke’s readers have made him the most successful self-published author in history is simple: he loves his readers first. Here’s how John shows his love to those readers: John Locke Respects His Readers’ Time: I read a lot of business books. I end up hating most of them, even
Gamification For two years, I’ve been assisting Barry Kirk with bringing game science into consumer loyalty, sales incentives, and employee engagement. For most of that time, we’ve been lucky enough to work with the great people at Bunchball, the world leader in gamification. Last week, Bunchball’s latest invention, Nitro for Salesforce, won AppQuest 2011: Best New Salesforce App. That’s quite an endorsement of Rajat Praharia’s vision, which now powers some of the most popular entertainment sites on the web. That’s also a validation of the gamification concept. Using the game designer’s toolkit when designing non-game events, applications, and programs gives people a better experience. People respond to better experiences with increased participation. That’s a simple concept, and it’s getting serious traction. No matter what field you’re in, if it involves people, it will benefit from game science and persuasive design thinking. You can get started with Bunchball’s new Nitro Elements tool for instant gamification. Try