Browsing All posts tagged under »brands«

3 Ways to Avoid Being Laughed At

April 23, 2011

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Yes, we laugh at people. And at brands and companies and political parties.  Childish as it might seem, we all enjoy the fine art of ridicule. Try this.  Search for any company or brand on Twitter. You’ll see lots of ridicule.  Or Google any band followed by “sucks.”  On the links that return, you’ll find… [Read more…]

How to See Yourself (as others see you)

June 30, 2010

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Companies spend fortunes trying to figure out how the world sees them. Smart. A business that lacks self-awareness is as doomed as a person who lacks self-awareness. Now comes a study that may allow people to create more accurate pictures of their own brands without waiting for the consultants to report out. Or when budgets… [Read more…]

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