Gamification Seems to Double All the Stuff You Want
Gamification just plain works, and companies late to the gamification challenge are likely to get their guts kicked in. This infographic from Maritz Motivation Solutions shows the impact of gamification on traditional loyalty, incentive, and employee recognition programs. [scroll down to see the complete infographic] Two of the more amazing stats: Time on site jumped 250% after gamification. That’s a huge increase in participation with your brand. And every minute they’re engaged with you is a minute their ignoring your competition’s seductions. Program emails open rates leapt 42% among the pilot test group compared to the control group. That means gamification helps email cut through the clutter. Probably because the gamified people were more engaged with the brand. Gamification may be the simplest strategy for engagement. Here’s a formula: 1. Know your players. You might call them users, participants, people, employees, sales reps, but you should think of them as players and treat them as